I think deeply,
so users don't have to.
I'm Ruqaiya, a product designer from Kashmir with an engineering background. I enjoy turning complex ideas into thoughtful digital experiences through research, curiosity, and systems thinking.
See my work
Selected work
A few projects I'm proud of.
Building Kāshur — cover coming soonBuilding Kāshur
A research-driven interaction design project preserving the Kashmiri language through storytelling, play, and culture.
Josh Talks — drop cover image hereUrdu Creative Bench
Designing a text-to-image evaluation for India, then judging human work quality from data signals instead of human raters.
Wuchh — drop cover image hereWuchh
A travel brand and website that helps people see Kashmir through the eyes of a local - logo system, identity, and a live prototype.
MADONS — drop cover image hereDesigning MADONS
0→1 design of a bold, quote-driven e-commerce experience built around personality-based product discovery.
GoDaddy — drop cover image hereMaking GoDaddy Sign-in More Accessible
An accessibility-focused redesign of GoDaddy's sign-in page — contrast, focus states, and error handling toward WCAG compliance.
Srinagar — drop cover image hereExploring Srinagar's Culinary Landscape
Exploring how food tells the story of a city through research, mapping, and visual storytelling.
Creative Coding — drop cover image hereArt That Listens
An experiment in creative coding where sound becomes generative visuals in real time.
Some projects are still being polished into case studies. More coming soon.
Little reminders. Big difference.
Collected along the way, shared with you.
Let's design something worth remembering.
Whether it's a new idea or the next chapter of an existing product, I'd love to help shape the journey.
Designed & crafted by Ruqaiya Arjumand © 2026